# zicula-dd-toolkit — free sample

Three real files from the full toolkit (11 files), each **trimmed to taste** — enough to
judge the quality, not enough to run a deal:

- `dd-scorecard-sample.xlsx` — a working slice of the scoring engine: 12 of the 183
  checkpoints (Traffic TR-01–06 + Revenue RV-01–06) with the same live formulas as the
  full workbook — 0–3 score validation, automatic CRITICAL/FAIL flags, weighted points,
  red-flag counters and the VERDICT formula. A pre-scored demo deal is included: it
  totals a passable 68.6%, yet the verdict snaps to RE-TRADE because two Critical
  checkpoints failed — the gating behavior the full scorecard enforces. Clear the Score
  column to reuse it on a real deal. Formulas arrive working — open in Excel, Google
  Sheets, Numbers, or LibreOffice.
- `seller-question-scripts-sample.md` — 2 of the 8 seller email scripts, complete: the
  pre-LOI first-contact email (analytics + processor access, with the NDA move) and the
  full 3-level escalation ladder for analytics access (L1 friendly → L3 deal-condition).
  The other 6 scripts — plus the whole ES and PT-BR sections — are summarized at the end.
- `fake-metrics-redflags-sample.md` — 2 of the 13 verification drills, complete: the
  shape test for fake traffic (24–36-month GA4 graph) and the bank-vs-processor
  reconciliation that kills most fabricated-revenue deals. The other 11 drills, the
  behavioral red flags and the 10-minute pre-LOI screen are summarized.

What the full kit adds (the other 8 files):

- `dd-checklist.md` — all 183 checkpoints across 8 categories, each with its own
  how-to-verify instruction and a Critical/High/Medium weight
- The rest of `dd-scorecard.xlsx` — Customers, Tech, Legal, Operations, Finances and
  Founder checkpoints (888 weighted points), plus the Financials tab (TTM rebuild +
  add-back audit + adjusted SDE), Deal Math tab (all-in cost, holdback, payback) and
  the 18-asset Transition tracker
- `fake-metrics-redflags.md` — all 13 drills in full, behavioral red-flag table and the
  10-minute pre-LOI screen
- `seller-question-scripts.md` — all 8 scripts in English, Spanish and Brazilian
  Portuguese, each mapped to scorecard IDs
- `loi-terms-cheatsheet.md` — asset vs entity sale, escrow milestones, reps &
  warranties, and the re-trade ladder
- `PLAYBOOK-14D.md` — the 14-day, one-milestone-per-day calendar from first reply to
  sign-or-walk
- Condensed guides in ES/PT-BR, the quickstart README and the single-buyer commercial
  license

One-time purchase $42 · free updates for v1.x · 14-day full refund.